The Department of Rural Industry, Government of Madhya
Pradesh, aims to conserve and develop the traditional, non-traditional and heritage
art and crafts of the State providing sustainable employment opportunities to rural
communities, especially the disadvantaged sections comprising scheduled castes &
tribes, backward & minority sections and women. It comprises the:
1. Directorate of Handlooms and Handicrafts
2. Directorate of Sericulture.
3. Khadi and Village Industries Board.
4. Handicrafts and Handlooms Development Corporation.
5. Silk Federation.
6. State Handloom Federation.
7. State Industrial Federation.
The various sub-sectors of the Department together provide
sustainable employment support to approximately two lakh livelihoods.
The Department works with Self-Help Groups (SHGs), Small and Medium Entrepreneurs
(SMEs) and Cooperative Societies mainly through the cluster-approach to cover the
vast range of rural industries comprising handlooms, handicrafts, silk production,
khadi and other village industries.
Quality-of-life considerations towards its constituents,
is part of the Department’s area of concern. It welcomes private sector and NGO
Partnerships of the Department include
- UNIDO (capacity
building in Chanderi and Maheshwar with Directorate of Handlooms)
- NID (Design Development
with MP Handicrafts and Handlooms Development Corporation)
- NIFT (Chanderi
- FAB-INDIA (with
the MP Handicrafts and Handlooms Development Corporation)
- Hindustan Lever Limited
(with the Khadi & Village Industries Board)
- Central Silk Board
(with Directorate of Sericulture)
- National Handloom Development
- British Council (Crafts development
with the MP Handicrafts and Handlooms Development Corporation)
- National Minorities Development
and Finance Corporation
- National Backward Classes Finance
and Development Corporation and
- National Scheduled Castes Finance
The Directorate of Handlooms & Handicrafts
focuses on the weavers and craftsmen who keep alive their traditional livelihoods
(the weaving traditions of Chanderi and Maheshwar go back several centuries, providing
case studies in sustainability). Assistance is provided by way of credit facilities,
facilitation of raw material, technology transfer, quality consciousness, design
development, skill-upgradation and marketing support. The Directorate not only implements
the Department’s policies but also provides evaluatory feed-back.
The craftsmen of Madhya Pradesh produce a rich variety of skillfully worked products.
The weaves range from fine cottons and silks (both mulberry and tussar) to coarse
and basic weaves. The crafts range from stone engraving, jewellery, terracotta and
woodwork to bell-metal and textile printing. Products from simple bamboo items to
teak and bamboo furniture, tribal motifs in metal to highly artistic brass statues,
hand block-printed cotton materials to the elegant weaves of the Chanderi and Maheshwar
silk sarees extol the skill of its artisans. The Handicraft
& Handloom Development Corporation supports this wide range of handicrafts
through capacity-building, intervention and comprehensive marketing strategy.
The Khadi and
Village Industries Board channels the large array of goods produced by the sector
through its network of production and marketing outlets.The production and marketing
of spices, The ‘Vindhya Valley’ programme interfaces the marketing skills of corporate
giant Hindustan Lever Ltd (HLL) and SHG micro-enterprise.
The Directorate of Sericulture runs a comprehensive
‘soil to silk’ programme to encourage silk production. Particular attention is being
paid to technology transfer and R&D facilities for the production of superior
quality silk. Although much of the Tussar (wild silk) production has now passed
on to the new State of Chhattisgarh, interventions to boost production in Madhya
Pradesh are underway and are yielding exciting results in per acre productivity.
The Directorate also liaises with the Central Silk Board (CSB) and NGOs. The sub-sector
sustains a growing number of livelihoods, targeted to increase with the recent initiative
of introduction of castor-based ‘Eri’ silk production in the State. The Silk Federation
with its ‘Silk Mark’ authorization explores markets while pushing technical improvement
through its R&D programme.
In sum, the Department of Rural Industries has devised cutting edge programme for
integrated cluster development, support to SMEs, SHGs, voluntary organizations,
marketing support and partnership strategies. It has formal systems for marketing
assessment, training and evaluation. The Department welcomes fresh initiatives to
supplement its design development, technology transfer, skill-upgradation, networking
with stakeholders, and marketing strategies, both domestic and export-oriented.
Training programmes drawing upon management techniques, best practices and awareness
of global issues impacting the Sector underpin the Department’s efforts to refine
and strengthen its delivery system towards the pursuit of Millennium Development
Goals (MDG) in the rural livelihoods sector.